Compared with other modes of transport, international air cargo service has significant advantages for businesses that want to extend their global reach. First of all, it is the fastest form of delivery that there is. This means a product will arrive at its destination and be in customers' hands when they want it. Secondly, air cargo is more secure in general. The rules laid down for safe behavior are very strict indeed. Theft and damage are therefore less likely to occur with this mode of transport than with slower, cheaper forms of transportation such as ships or rail. Third, air cargo provides greater convenience and reliability. And for cargo which is not only immediate in time but also very urgent then it is a vital consideration that the goods can be delivered quickly. In addition, for example, although more expensive than a few other transport alternatives, air cargo in bulk often represents a saving. Using air cargo in turn reduces inventory carrying costs and speeds up inventory turnover. To potential customers, these pragmatic benefits translate into greater customer satisfaction, a stronger competitive position, and the ability to meet market needs within reason.